Artificial Intelligence for Professional Sports Organizations
Connecting people, data, and decisions — on the field and beyond.
We help clubs, academies, leagues, and federations build an AI foundation that unifies data across the organization and turns it into actionable insights that improve performance, player availability, and competitive edge.
AI-Driven Digital Transformation in Sports
Implementing AI in a sports organization doesn't start with technology — it starts with understanding needs, aligning departments, and designing data-driven ways of working. We specialize in planning and implementing AI processes across performance, operations, media, and commercial areas.
Watch: How WAJO transforms your organization
The Organizational Intelligence Hub
The Intelligence Hub is an AI layer that unifies data from all departments — performance, medical, tactical, academy, scouting, operations, and media — into a single system that delivers consistent, accessible insights for every team.
Unified professional language
Real-time insights
Cross-department connection
One source of truth
Core Capabilities
Performance, Workload & Health
Load analysis, GPS metrics, fatigue and biomechanical deviation detection, and injury risk estimation.
Tactical & Match Intelligence
Automated video tagging, pattern and space recognition, opponent analysis, and recommendations pre-, in-, and post-match.
Player Development & Academy
Dynamic player profiles, multi-dimensional tracking, and tailored goals for each age group and role.
Scouting & Recruitment
Tactical fit analysis, physical and cognitive profiling, and identification of undervalued talent.
Operations & Logistics
Weekly load planning, travel and match-day optimization, and shared task management across teams.
Media, Fans & Revenue
Fan behavior analytics, content performance, and commercial insights linked to on-field performance.
Smart Personal Assistant for Every Role
At every moment, the system provides insights and recommendations tailored to the role and areas of responsibility — from workload alerts for physiologists, through tactical recommendations for coaches, to commercial insights for media departments. The smart assistant learns the user and improves recommendations over time.
How It Works
Discovery
interviews, data mapping, and goal definition.
Pilot
a focused, high-value use case for one team or department.
Proof of value
measurement, refinement, and value demonstration for leadership.
Scale
rollout to more departments, embedding routines and data culture.
Who Is This For?
Professional clubs and competitive teams
Youth academies
Federations and leagues
Universities and performance institutes
Media and commercial partners
Innovation and cross-industry collaborations
Proven Results from Industry Research
Based on validated case studies and peer-reviewed research
Real-World Success Stories
German National Team: 26% increase in pressing effectiveness
Philadelphia 76ers: 31% reduction in load-related injuries
Liverpool FC: AI-driven recruitment success
Premier League Clubs: Catapult GPS workload optimization
Results vary by organization. Metrics based on published industry research and case studies.
Trust, Security & Data Integrity
Secure environments for sensitive organizational data
Role-based access and permissions
Options for models that never train on client data
Human oversight integrated into all decision-support workflows
Ready to turn data into competitive advantage?
If your organization is ready to work smarter with data, AI, and connected processes — we'd be happy to help you build your own Intelligence Hub.
Book a Strategy Call
- 30-minute Zoom/Meet
- Goals, constraints, success metrics
- Next steps & suggested pilot scope